20 articles found
In the world of search engine optimisation, there are very few concepts that have transformed how we approach content creation quite like E-A-T. If you're wondering what E-A-T (Expertise, Authoritativ...
In the rapidly evolving landscape of digital marketing, one question continues to surface amongst website owners and marketers alike: is blogging still relevant for SEO? Despite the constant shifts in...
Search engine optimisation can feel like trying to solve a puzzle where the pieces keep changing shape. One day you think you've cracked the code, the next day Google updates something and your rankin...
In the world of search engine optimisation, meta descriptions are one of those elements that cause endless debate amongst marketers and website owners.
In the world of search engine optimisation, few topics generate as much discussion and confusion as backlinks. Some marketers obsess over them, others dismiss them as outdated, but the reality is that...
Keyword research sits at the heart of every successful SEO campaign, yet many businesses treat it as an afterthought or rush through it without proper consideration. If you are trying to rank your web...
If you've ever wondered why some websites appear at the top of Google whilst others seem to vanish into the digital wilderness, you're asking the right question.
In the world of search engine optimisation, there are tactics that make a small difference and then there are strategies that can fundamentally change how search engines understand and display your we...
For small business owners trying to compete in today's digital landscape, achieving strong organic search rankings can feel like an uphill battle. You're competing against established brands with mass...
There are very few industries that have transformed as rapidly as digital marketing, and when it comes to career opportunities, I am a true believer that digital marketing offers one of the most dynam...
One of the most persistent SEO myths is that every single title tag must include your company name. This approach not only wastes valuable character space but can actively damage your SEO performance across your entire website.
Selling online is no longer easy (or as it easy as it was), as with more and more competition now fighting for the first page of results on Google, you have to make sure you stand out from the rest when it comes to getting online sales.
When you're running a small business with limited resources, every pound spent on marketing needs to deliver real value. Many SME owners look at search engine optimisation and wonder whether it's wort...
If I had to write down a list of questions I get asked the most frequently, this one would be in the top 3, as although quite a tough question to answer, is a fair one from the point of view of a business that is about to invest in and embark on an SEO campaign.
For years, the digital marketing world treated conversion rate optimisation (CRO) and search engine optimisation (SEO) as separate disciplines. SEO focused on driving traffic, CRO focused on convertin...
In the world of digital commerce and online visibility, first impressions aren't just made on your website, they are also made through your search rankings, your social media presence, and your pay-pe...
Too many people still rely on the tracking of keywords to rate their campaign, which as we go onto discuss, is not the best way of judging the success and effectiveness of your campaign.
Writing, whether internally or outsourced, is something you simply have to start thinking about for your own website, as Google loves it, and therefore, so must you.
Content marketing is still a critical element of SEO, which means that if you want success from Google, then you need to make sure that you are producing blogs and articles that are in line with your overall SEO requirements.
So, here are six things that you can do that will not only help your blogging and writing efforts, but should allow you to start to see the impact this could have on your online traffic, rankings and of course, business.